For anyone who is looking to build their careers or switch their careers to digital marketing, you are in luck as in the last few years computers, smartphones, and other devices have become more popular than ever, putting an emphasis on the digital platform and opening more avenues in the digital field. Many companies are now focusing their marketing strategies on digital elements.
A certain set of skills will take you a long way
Possessing certain skills to have the power to make your digital marketing career rather smooth sailing, namely:
- Graphic designing
- Search engine optimization (SEO) and search engine marketing (SEM)
- Video Production & Marketing Paid Media
- Data analytics
- Storytelling
- Copywriting
- Content Marketing
- Pay-per-click
There are a lot of different careers options available in this area of work
- Data analyst
In the last few years, artificial intelligence (AI) and the Internet of Things (IoT) gained a lot of attention and importance in the work environment. This led to a huge amount of data and information collected which required analysis and segregation. The job of a data analyst is to organize and examine this data that companies can interpret and apply to their digital marketing campaigns.
Since this job requires a deep understanding of data optimization, programming, and machine learning to enhance marketing activities, Most people who specialize in these areas will have technical degrees and a computing science background.
- Email marketing specialist
An email marketing specialist who is responsible for creating email campaigns and nurturing leads through written communication. This position requires a flair for writing as well as great command of language.
- SEM & SEO specialist
The abundant and growing demand of SEM and SEO specialists has made it amongst the highest paid jobs in India. Search Engine Marketing (SEM) involves techniques like search engine optimization or SEO, pay-per-click, and paid advertising. As a SEM specialist, you would be tasked with ensuring that when your target prospects look for a particular thing online, they see your organization in the top results.
- Web Developer
Web developers are the people in charge when it comes to creating and maintaining websites. They also test websites or interface layouts, functions, and navigation for a smooth user experience. A web developer is expected to be constantly updated with the various coding languages used, and have a flair to create a functional and attractive website for the business. A highly skilled web developer has the skills and experience to be able to analyze user needs to ensure the content, graphics, and navigation provide a positive user experience.
- Content creation
Content creation is the foundation of all modern digital marketing efforts. It can be defined as the process of conducting research, generating strategic ideas, crafting those ideas into something concrete, and then promoting them to a target audience.
One of the most versatile opportunities that have opened up in the digital sector is content creation. Nowadays content is not restricted to a specific type. Anything from blogs to social media snippets (Instagram reels, youtube shorts, etc) comes under the wings of digital content creation. Here, the job of the content creator is to create content for different platforms as means to promote a particular product, service, or brand.
- UX Designer
User Experience (UX) designers are responsible for the complete development of websites and digital marketing applications. They are focused on understanding the website from a whole marketing point of view, and so they need to understand audiences as well as have an in-depth knowledge of the product or service being sold. Their role is integral to creating an e-commerce website to attract customers to browse and buy.
They will typically take the lead role in project management for visual design and testing, with a specific eye on the usability of a website or application to improve the user experience from start to finish.
- Content marketing
You may be able to have very impressive and influential content in hand, but if not put forward properly it can forever be forgotten or looked past. While a content creator conceptualizes an idea, a content marketer has to effectively take it forward to the audience and expand their reach. This makes content marketing both a creative and strategic job in digital marketing sector.
- Digital Marketing Managers & Directors
An effective Digital Marketing Manager or Creative Director must have a solid knowledge about everything there is to do with marketing and business. They must have concrete and proven experience in strategic planning and execution, like creating a digital marketing strategy, as well as financial forecasting. This position requires the holder to delegate while taking risks, be firm regarding certain decisions, and plan for the future with the help of their leadership capabilities.
- Social media marketing
In a nutshell, social media marketing has 2 key functions- designing strategies to promote brands; implementing campaigns to boost audience engagement on social networking platforms. To name a few, the work of a social media marketer is to identify their target market, determine the right social media to use, increase website traffic, gain and engage more followers and improve their existing strategies.
- Content Creator for AR- VR
Relatively newer than other alternatives mentioned here, Augmented reality or AR adds digital elements to a live view often by using the camera on a smartphone. Virtual reality or VR offers a completely immersive experience that shuts out the physical world and makes the virtual world feel real. The inclusion of AR and VR for marketing is going to happen drastically which is why this is another position with a need of experienced employees.
The field of digital marketing is incredibly vast in the career opportunities it offers now more than ever. With the fast-paced growth that this field is experiencing, all one needs to do is find what job best suits them, hone their skillset accordingly, and work towards it.