How Does Google’s Algorithm Work?
Google’s algorithm is a complex system that ranks webpages in search results. The algorithm uses more than 200 ranking factors to produce its rankings, including the relevance of the webpage to the searcher’s query, the page’s popularity, and the quality of content on the page.
Google’s algorithm is constantly changing and evolving as it adapts to new changes in technology and data.
As a professional digital marketer one should understand the google search core algorithm updates carefully and getting practical digital marketing training is mandatory to understand the activities.
Google’s Algorithm Update Timeline & Key Changes in the Past Year
Google is constantly updating their algorithm to provide a better user experience.
Some of the updates they have made in the past include:
- Panda update
This update was made in 2011 and it was designed to penalize websites with duplicate, low-quality content.
- Penguin update:
This update was made in 2012 and it penalized websites that used black hat SEO techniques.
- Hummingbird update
This is a more recent update from 2013 and it allowed Google to understand queries better and deliver more relevant search results.
The most recent updates are the Mobile Friendly Update and RankBrain Update which were both released in 2015. Google has been updating its algorithm more often than ever before. In the past year, they have released over 4 core updates to their algorithms. Google is committed to providing a better search engine experience for its users by tweaking these things:
How to Enhance User Search Engine Experience?
- Speed of searches
- Personalization of results
- Quality of results
- User experience with ads
- Security and safety of users
Google launched May 22 broad core algorithm update on May 25th 2022 and two week for full rollout.
In 2019, Google published a blog post with guidelines on how to prepare for an update. The blog post is still up-to-date and it points to the same guidance it published in 2019.
You can also refer our blog on Tips and Tools to get ranking organically on Google; “20+ FREE TIPS AND TOOLS TO GET ON THE FIRST PAGE OF GOOGLE”. This article will cover how to optimize your website for this latest update so that you can rank higher in Google’s search engine results page (SERPs).
How to Optimize Your Website for Google’s Latest Updates
Google has been making a lot of changes to its search engine, and it’s important that your website is updated with these changes. Google’s latest update, the “Hummingbird” update, has one major focus: the semantic web. This update is all about how Google understands what you are searching for, not just the keywords you type in.
Google has been focusing on content and meaning in recent google core updates. The Hummingbird algorithm was developed to make Google more intelligent by understanding what users are looking for instead of just matching keywords.
Why Organic Search Ranking is Important?
The search engine result page (SERP) is the screen where a user finds results for a search query. The SERP typically consists of a set of links which point to web pages that are related to the query. Organic search results are the result of a Google search that is not sponsored by any company. This means that when you do a Google search, you will only see the content that has been created by individuals and companies without paying for it.
Organic search results are the unpaid or natural listings that appear when one types in a keyword into a search engine. Organic listings have been traditionally free and not paid for by advertisers.
It is important to note that organic search results are not created randomly. They are based on relevance, freshness, and authority. These factors determine the order in which they appear in the list of results. With complete knowledge of SEO one can implement the strategy on website to get them ranked organically that why you can opt for best digital marketing course which can help you learn the technique practically.