In present-day, digital marketing is crucial for your business as well as brand awareness. The more you look around, the more you will notice that every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing are so common that consumers now rely on them as a way to learn about brands. Since digital marketing has so many options and strategies associated with it, there are a few ways that you can get creative and experiment with a range of marketing tactics on a budget.
Digital marketing is defined by the application of numerous digital tactics and channels to connect with customers where they spend much of their time- online. The best digital marketers have a clear understanding of how each campaign supports their specific set of goals and depending on the goals of their marketing strategy, marketers can work on a larger campaign through the free and paid channels available to them.
To be successful in the world of online marketing, it’s important to have the right tools. Even digital marketing courses nowadays are ensuring that their students are well aware of how they must be put to use. With so many digital marketing tools on the market, it can be hard to find the ones that will help you do your job better and make you more effective in getting people to take action on your website or within your app. In this post, we’ll take a look at ten digital marketing tools that everyone should be using in 2023:
1. SEO Tools
Search engine optimization can be one of your strongest weapons when it comes to digital marketing—but SEO is a science, not an art, and you’ll need some serious tools at your disposal. Make sure you have Google Analytics installed on every website you own.
SEMrush
SEMrush will give you access to almost any keyword research tool out there so that you can find new ways to attract customers. It is the widely used premium SEO tool which has over 3 million customers worldwide. It is an all in one SEO tool that helps you with everything from keyword research to backlink analysis and you can do a lot of other SEO related tasks like finding your competitor’s ads information, advertising analysis tools, site audits, keyword rank tracking, domain comparison etc, backlink analysis, site positioning, content creation ideas, competitive analysis and so on.
Pricing options:
- Free (with limited features)
- Pro ($119.95/month),
- Guru ($229.95/month)
- Business ($449.95/month).
HootSuite
HootSuite is a social media management tool that enables its users to schedule and post updates to different social media platforms like Facebook, Instagram, Twitter, WordPress, and LinkedIn from a dashboard with tabs organizing all the social profiles you wish to connect. Users can execute and observe marketing campaigns across all social profiles without the need to sign in to each social network individually.
Pricing options:
- Free
- HootSuite Pro trial (for 1 month)
- HootSuite Pro ($29 and up to 10 profiles)
WordPress SEO by Yoast
WordPress SEO by Yoast is probably the most downloaded WordPress with over 20 million downloads. If you’re looking to optimize your blog posts and pages with primary keywords to attract more search engine traffic, this is the right digital marketing tool for you. It helps you easily optimize your content for specific keywords and gives you suggestions on where to include your keywords for better rankings.
Pricing options:
- Free
- Yoast SEO Premium ($99/month)
With so many different types of analytic tools available today, it makes sense to use as many as possible.
2. Social Media Engagement
Social media is such an integral part of our lives that around 70% of adults use social media on a daily basis. One way to maintain a connection with your audience is consistency, the other being the visual aspect of your post. The quality of your visual content is crucial in striking conversations with your audience. Be it organizing or visual enhancement tools, there is a wide range of options available. The more visually appealing and regular you make your content; the more engagement it will help you generate. But marketers need to be using these channels the right way:
Hashtagify
Hashtagify has been at the top of the hashtag tool game for a while now. You can find the top hashtags and influencers in your niche or specific industry. If you are currently focusing on Twitter and/or Instagram, then you must give it a shot. In other words, it will help you multiply your reach, identify and help you reach the right influencers, track your competitors and make more thorough marketing decisions to secure new business.
Pricing option(s)
It is free of cost.
Jasper
Since the world got into remote working, Jasper has made things much easier. It is an AI copywriting tool that offers over 50 unique copywriting templates, with the help of which, Jasper excels in creating great content copies for social media platforms. Jasper was introduced to the digital world in 2020 and since then, it has formed a clientele of 30,000 copywriters, marketing agencies, marketers, bloggers, and other businesses. Its peaking popularity is by the features, simplicity, and overall content generation efficiency that it offers. Like many such content generation tools available in the market, Jasper also uses AI. The software generates social media content as if it were being written by a human.
Pricing options:
- Starter Mode ($29/month)
- Boss Mode ($59/month)
3. Automation Tool
Automation tools allow you to streamline your digital marketing tasks, saving time and money.
HubSpot
HubSpot’s Marketing Hub is different from other automation tools for a few reasons. Their focus on inbound marketing, including content and search marketing, is unbeatable and on top of that, they also offer the added benefit of the Sales and Service Hubs, which means your team can work together even across departments.
Pricing options:
- Free
- Starter ($45/month)
- Professional ($800/month)
- Enterprise ($3200/month)
ActiveCampaign
As a marketing automation tool, ActiveCampaign does one of the best jobs at working automation into the processes of real humans. The truth is that marketing automation platforms cannot handle everything. ActiveCampaign built their software around the need for human touch when it comes to marketing, adding features like notification emails that empower marketers and salespeople, instead of replacing them.
Pricing options
- Lite ($9/month)
- Plus ($49/month)
- Professional ($149/month)
- Enterprise (pricing depends on customizations made to the plan)
4. Keyword Research Tool
A good keyword tool produces accurate monthly search volumes for every search term entered.
Google’s Keyword Planner
Google’s Keyword Planner is one of the most popular free keyword research tools out there, with more than a million users per month. While not nearly as robust as its older sibling, Google AdWords’ keyword planner, Keyword Planner makes up for it by letting you gather tons of data quickly and easily. It also lets you compare search volume data across multiple keywords, giving you an idea of which keywords are most relevant to your business. It even includes estimated average cost-per-click (CPC) information so that you can figure out how much money each keyword might make you if used in an ad campaign.
Pricing options:
- It is free of cost
5. Analysis Tool
Buzzsumo
Buzzsumo is a great digital marketing tool for researching what types of content perform well on social media. Their analytics tool allows you to look at specific terms and see how they’ve performed over time, which gives you an idea of popular topics and trends. It also includes information like engagement rate, audience demographics, and influencers. Buzzsumo is a platform that enables you to find topics which are generating a ‘buzz’ all over the internet. It is the ultimate helping tool when looking for a direction for your content marketing strategy. The great thing about this platform is that it doesn’t just stop at giving you a list of the most engaged-with content. They offer a variety of other features and tools that will help make your research experience stronger than before. You can input any topic or brand into Buzzsumo’s search bar and see its social performance across Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+.
Pricing options:
- A free plan with limited access
- Pro ($99/month)
- Plus ($179/month)
- Large ($299/month)
6. Influencer Management
Influencer marketing is still an emerging form of digital marketing, and many brands and businesses are trying it out. At its core, influencer marketing is about leveraging a third party—who has no direct connection with your business—to get a boost for your product or service. A few common types of influencers include bloggers, social media personalities, and even regular people with large followings on Instagram or Twitter. As you can imagine, a big part of succeeding with influencer marketing is identifying which particular influencers will help you reach your goals.
AspireIQ
It is a marketing platform for influencers that offers full services in assisting marketers in managing every aspect in terms of their relationship with their audience. AspireIQ is effective for businesses irrespective of their sizes, from SMBs to agencies to enterprises. The sole distinguishing factor is the pricing option you choose in the end. Additionally, AspireIQ also enables customers to support creative production, customer success teams, and managed services. Some of its features include:
- Searching for influencers within its existing contact database
- In-app workflow aids you handle the complete influencer relationship
- Monitoring the overall campaign performance
- Detailed analytics and reports
Pricing options:
- Basic
- Pro
- Enterprise
These are all customized as per the clients’ needs so pricings are available upon request
7. Visual Content Creation Tool
First things first, you’re going to need some images and videos for your content marketing. A common mistake that many marketers make is just taking any random images from Google Images or Pixabay. That will definitely get you started with some cheap stock photos, but it won’t set your content apart from others in a very crowded marketplace.
Canva
Canva is a photo-editing and design tool that offers a wide range of templates, photos, and various other elements that can help you generate unique visuals. You can create content for video covers, thumbnails, advertisements, posts, and many other social media contents using Canva. With good photo content, you can attract audience attention, get them hooked and make them want to interact with your brand with the help of this digital marketing tool.
Pricing options:
- Free
- Free Canva Pro Trial (for 30 days)
- Canva Pro ($9.95/month and $119.40/year)
8. Lead Generation Tool
Lead generation tools help you collect your first set of email addresses and phone numbers. These tools are essentially sign-up forms with re-targeting options. The ultimate goal here is to get people to share with you their contact information. There are three major categories of lead generation: email, webpages and social media. There are different types of lead generation including shopping carts, content upgrades and landing pages; not all will prove effective for your company or industry.
Google ads
Most marketers are aware of or already using AdWords to target their audience with ads online as a means of collecting leads. This is usually due to the fact that Google is a lot stricter in terms of the landing pages it approves but doesn’t oppose people in collecting leads, and despite that, the platform has the capacity to send affordable yet effective leads your way.
Pricing options:
- Free of cost
If you’re using a tool that isn’t performing, maybe there’s a better tool out there that would perform better for your specific type of business. The key here is finding what works best for your target audience. The other piece of advice we have here is not to waste time on things that do not work. Use these digital marketing tools to find what does work best for you, then double down on those tactics until they stop working. If you can apply these strategies effectively, you’ll start seeing results immediately.
9. Competition Discovery Tool
Get an overview of your competition, including detailed data on their top social media accounts and a breakdown of industry-specific opportunities. In addition to gaining valuable insight into competing websites, you can discover which services are most popular within your industry. Use it for yourself or clients as a way to research solutions and ensure you’re ahead of your competition.
Adbeat
It is an advertisement analytics tool which shows the specific ads that advertisers have used. Adbeat works by extracting data from over 40 data centres as well as many servers and turning raw data into useful insights. Making use of up-to-date data through publishers, ad networks, as well as competing advertisers, helps you get extremely thorough with media planning strategies. Although Adbeat was originally created for affiliate marketers, it also works well for agencies, publishers, advertisers, and ad networks. If you are looking for a better understanding of which ads are performing in the most effective yet efficient manner in the market before already making media-related purchases, you will find Adbeat worth using.
Pricing options:
- Starting at $249/month.
Moat
Under the ownership of Oracle, Moat calls itself brand intelligence as well as for analytics for platforms, publishers, and brands. To serve value and quality to its customers, it alleges to measure Attention Analytics more than 30 billion times daily in real-time.
Pricing options:
- Moat Pro (customized as per the clients’ needs so pricings are available upon request)
10. Social listening tool
By now, we all know that social media is a big deal. In fact, 78% of online Americans use social media, and 87% of marketers are using at least one social platform (source). Social listening tools allow you to listen in on conversations happening around your brand. The beauty of social listening is that you’re able to engage with customers and potential customers who have an interest in your industry and niche but aren’t actively looking for a solution right now. This can help you establish yourself as a figure of authority. Listening allows you to identify trends and current events that could be relevant to your business or products (in some cases) before anyone else gets involved.
Talkwalker
Talkwalker offers premium social listening features that assist in analyzing blogs, news sites, review sites, forums, videos, and social networks in one dashboard. They procure data from more than 150 million sources. With Talkwalker, you will be able to monitor conversations surrounding your brand while analyzing the reach, comments, engagement, and sentiment behind them.
Pricing options:
- Information is available only upon request.
Synthesio
Synthesio helps track conversations on very specific topics in carefully segregated audiences. It allows you to categorize your social listening data by language, location, demographics, sentiment, gender, influence, and more. Another positive feature of Synthesio is that the reports also come with a handy social reputation score.
Pricing options:
- Starting at $1,200/month.
Mentionlytics
Mentionlytics help track keywords, mentions, and sentiment across numerous languages. Also, you can easily find influencers over social networks and other online sources. This social media monitoring tool looks through social platforms, along with news sites and blogs, for mentions. Since it is already integrated with Hootsuite, it eases viewing them on your dashboard.
Pricing options:
- Free Trial
- Basic ($49/month)
- Essential ($99/month)
- Advanced ($199/month)
- Pro ($299/month)
- Agency (starting at $450/month)
While these are just some of the tools that are making your digital marketing efforts efficient and smooth-sailing, there are numerous other digital marketing tools making people’s lives easier. Make sure to try them out as and when needed because they truly help reduce your workload and help direct your time towards more productive things.
Our digital marketing course offer a hands-on as well as practical experience, providing in depth understanding of the workings of these tools, enabling our students to make optimum use of them in real world.
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