Looking for a comprehensive list of free keyword research tools? You’ve come to the right place. In this blog post, we’ll share our top picks for free tools that you can use to identify and research keywords for your content marketing strategy. In this article, we will teach you how to do keyword research the right way. We will also show you some of the best tools and techniques for doing keyword research.
What is Keyword Research?
Keyword research is the process of identifying and researching the most popular keywords and phrases that are relevant to your product or service.
The goal of keyword research is to find the right keywords that have enough search volume to be worth targeting, and that are also relevant to your business.
Once you have identified a set of target keywords, you can then use those keywords to help you create content, design your website, and develop your marketing campaigns.
Why to do Keyword Research?
Because keywords are how Google matches relevant content to searchers’ queries. If you want your content to be found by Google, you need to make sure it includes the keywords that people are actually searching for, and that’s where keyword research comes in.
Keyword research is the process of finding the right keywords to target for your content. It involves figuring out what people are actually searching for and then finding the best keywords to target that will help you rank in Google. There are a number of different ways to do keyword research, but the best place to start is with the Google Keyword Planner. This is a free tool that allows you to input seed keywords and get ideas for other related keywords that you can target.
Once you have a list of potential keywords, you can then start creating content that includes those keywords. This will help Google to match your content with relevant searches and help you to rank higher in the search results. So, if you want your content to be found and ranked by Google, make sure to do your keyword research and include the right keywords in your content.
Why is Keyword Research Important?
There are several reasons why keyword research is important:
1. Keyword research can help you identify the topics that are most relevant to your business.
2. Keyword research can help you find keywords that are relevant to your business, and that people are searching for online.
3. Keyword research can help you create content that is relevant to your audience, and that will help you attract traffic to your website.
4. Keyword research can help you develop marketing campaigns that are focused on the keywords that are most relevant to your business.
How to use Keyword Research Tools Effectively?
Conducting keyword research is essential for any business that wants to rank in search engines. Here’s how to do it effectively.
1. Start with your products and services
Make a list of all the products and services you offer. Then, brainstorm potential keywords that someone might use to search for each one.
2. Think like your customers
Once you have a list of potential keywords, put yourself in your customers’ shoes and think about what they might be looking for. What kind of information are they trying to find? What kind of problems are they trying to solve?
3. Use keyword research tools
There are a number of different keyword research tools available online. Some of the most popular include Google AdWords Keyword Planner, WordStream’s Keyword Tool, and SEMrush.
4. Create a list of relevant keywords
Once you’ve used a keyword research tool to find potential keywords, it’s time to create a list of the most relevant ones. To do this, you’ll want to consider a number of factors, including search volume, competition, and relevancy.
5. Prioritize your keywords
After you’ve created a list of relevant keywords, it’s important to prioritize them. Not all keywords are created equal, and you’ll want to focus your efforts on the ones that are most likely to generate results.
Analyzing and understanding your keywords is essential for any successful online marketing campaign. And while there are many paid options out there, there are also plenty of free keyword research tools that can get the job done just as well. Below is the list of best keyword research tools.
Best free keyword research tools that you can use to get started:
1. Google Keyword Planner
This is probably the most well-known keyword research tool out there, and for good reason. It’s FREE to use and can give you some great insights into which keywords are worth targeting for your campaign. This is a great tool provided by Google, and it’s free to use. Simply enter a seed keyword, and it will provide you with a list of related keywords, as well as their monthly search volume.
2. Wordtracker
Another great tool for finding popular keywords that people are searching for. Wordtracker also offers a free trial, so you can test out the features before committing to a paid plan.
3. Google Trends
This tool lets you see how popular certain keywords are over time. This is helpful for understanding seasonality and trends for certain topics.
4. SEMrush
This is a paid tool, but they do offer a free trial with some limited features. SEMrush is great for competitor analysis and can help you find the best keywords to target for your campaign.
5. Google Search Console
This is a free tool provided by Google that gives you insights into the performance of your website on Google search. This can be helpful for finding keywords that you’re already ranking for and for finding new keywords to target.
6. Social Mention
This is a free tool that helps you track keywords and brand mentions across the web. This can be helpful for understanding what people are saying about your brand and for tracking your competition.
7. Soovle
Soovle is a free tool that provides you with keyword suggestions from a variety of different sources, including Google, Wikipedia, Amazon, and more. This can be helpful for finding keywords that you may not have thought of before.
8. Ubersuggest
It is a free tool that takes a seed keyword and generates a list of related keywords. It also provides you with the monthly search volume for each keyword. It helps you generate new keyword ideas based on a seed keyword. This is a great tool for finding new and interesting keywords to target
9. KeywordTool.io
KeywordTool.io is a free tool that generates keyword ideas from Google Autocomplete. Simply enter in a seed keyword and it will provide you with a list of related keywords. This can be helpful for expanding your list of keywords to target
10. SERPStat
This is a paid tool, but they do offer a limited free plan. SERPStat is great for competitor analysis and can help you find the best keywords to target for your campaign.
11. Kwfinder
This is a paid tool, but they do offer a free trial. Kwfinder is great for finding keywords to target and can help you find long-tail keywords that you may not have thought of before.
12. WordStream’s Free Keyword Tool
WordStream’s Free Keyword Tool is a great tool for finding long-tail keywords. Simply enter a seed keyword, and it will generate a list of related keywords.
Conducting keyword research is an essential part of any SEO strategy. By taking the time to do it properly, you can ensure that your website is visible to the people who are most likely to convert. Do you have any other favourite tools that you use for content marketing? Share them in the comments below!
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