Digital Marketing is a constantly evolving world. These trends are always emerging and changing to best adapt to the current needs of businesses.
It is impossible to tell what the future of digital marketing will be, but we can make educated predictions based off of current trends. Trends such as automation and artificial intelligence are already becoming more prevalent with digital marketers today.
The future will likely bring an increase in automation and artificial intelligence as well as the rise of influencer marketing that we have already discussed in our previous blog if you haven’t gone through it do check ‘Trends in Digital Marketing Part-1’
Before we proceed further and start understanding these trends we strongly suggest you to understand the basics of Digital Marketing so that you will have a better sense of understanding and you will be able to connect the dots. We highly recommend you fill the form to Get Free Digital Marketing Session so that you will be able to imagine how these trends are working to drive targeted traffic and to enhance customer experience.
In this article will discuss 5 of the important trends in digital marketing, which should not be ignored at any cost.
1. Whatsapp Marketing
We might not be able to imagine a world without Whatsapp, considering its ever-growing popularity. In the past few years, we have seen Whatsapp’s marketing strategy changing drastically. Brands are looking for new ways of marketing on WhatsApp in order to keep up with the current demands.
WhatsApp marketing is one of the most powerful new tools in the digital marketer’s toolkit. It has a massive reach, low cost, and high engagement rates. The rise in Whatsapp marketing has been fueled by the phenomenal growth of our mobile devices and the networks that provide them. The launch of WhatsApp Business has been a game-changer for marketers
It allows businesses to get in touch with potential customers by sending them messages through WhatsApp’s business tools. This new feature is likely to have a big impact on how companies communicate with consumers and will most likely be adopted by many businesses around the globe. This new service allows businesses to communicate with their customers through a private group chat, which is much more personal than a public feed. It also lets companies send messages and reminders, even if recipients are not active on the app at the time.
Now It has also introduced a catalogue feature where people can shop directly through Whatsapp App. how cool is that? Most importantly, it enables businesses to quickly engage with customers who want to be contacted on their preferred platform.
2. Shoppable Content
Shopping habits are changing. More and more people are spending more time looking at e-commerce websites before they buy anything. With the power of artificial intelligence and machine learning, a digital marketing trend is coming to the forefront. Shoppable Content, as it is called, is the next level of digital marketing.
Shoppable content is an emerging trend in marketing where users can click on product links or images within the content and be taken to an online store. This type of content has been very successful for brands like Diesel, Crunchies Cereals or Nike. It is produced for the purpose of driving product sales. It includes a number of different formats, such as articles, social media posts, images and videos.
With shoppers expecting a personalized shopping experience, it is no surprise that 70% of marketers are using shoppable content. Brands can create interactive and personalized experiential content for their customers that connects them to the brand and product. This way, the customer can browse from home with ease and find what they want to buy without having to go through the trouble of visiting a store.
Steps to create Shoppable Content
The first step is to figure out what products you want to offer readers. Next, you create blog posts, videos or podcasts that focus on these products. These posts should include detailed information about the product, where it can be purchased and how much it costs. The final step is to link each blog post with the product page for easy purchasing and sharing. This helps readers make purchases while staying on your site, which means more revenue for your business!
The way in which the content is formatted depends on the platform and the promotional goal. A person might use visual content to promote a new product on Instagram while using text to generate awareness about the change in product line on a social media website. The idea behind shoppable content is to bring the online shopping experience to a website. It can be thought of as an extension of the e-commerce experience.
Benefits
The benefits of shoppable content are that it makes online shopping easier and more convenient. This approach increases conversion rates for e-commerce businesses because it removes any extra steps from the purchasing process and drives individuals straight into transactions or subscriptions.
Shoppable content will make brands more accessible to consumers by giving them away to purchase items right from the brand’s website without having to go through an intermediary like Amazon or eBay.
This trend may also be referred to as “conversion-oriented” content marketing, which refers to any type of content that helps drive prospects into conversions on your site.
3. Voice Search Optimisation
Voice search optimization is important because it is the future. Voice searches are on the rise and will continue to grow in popularity. It is currently only a small percentage of overall searches, but that number will continue to grow as more people start using voice search technology, which will lead to an increase in voice search optimization.
The use of voice search has increased tremendously in the past few years, with over 40% of searches on mobile devices now done using voice commands and up to 25% of desktop searches. With this rapid increase, businesses have started to realise that they need to optimise their content for the new format.
Voice search represents a paradigm shift in the way that people consume content. It is estimated that in 2020, 50% of all searches will be voice searches. Brands need to gear up for it before they get left behind. In order to optimize for voice searches, you have to think about the words and phrases that users would use when they interact with your website or app through their phone speaker or microphone.
Voice search optimization requires content authors to adapt their content for different devices so that it can be executed by a speech engine.
In order to keep up with this trend, brands should:
– Add voice search capabilities to their website
– Publish new content on a regular basis on the topic areas that are being searched through voice
– Update their social media strategy for voice discovery
– Utilise social media influencers who have a good reach with audiences who do voice searches
The voice search optimisation is a trend that has attracted many businesses who are looking to tap into emerging technologies.
4. Programmatic Advertising
Programmatic Advertising is a technological advancement in Digital Marketing. It is one of the most popular and fastest-growing digital marketing trends though it is not new but currently widely used nowadays. As digital transformation has taken the world by storm, Programmatic Advertising has emerged as one of the most promising digital marketing trends.
Programmatic advertising uses algorithms to automate the process of buying and selling advertising. It is a newer, more efficient and effective way to advertise online. It is a digital marketing campaign that automates ad buying through programmatic platforms. The ads are targeted to the audience based on their demographics, behaviors, gender, age group, purchase behavior or lifestyle segment and interests. Then they set budgets and goals for that campaign. Finally, they let an algorithm handle all of the details of optimizing their campaigns – bidding on inventory and choosing what types of ads to run on which media sites.
These ads can also be tailored to specific sites or brands as well as delivered to individual consumers across different devices such as desktops, tablets, and mobile phones.
The digital marketing trends for programmatic advertising are changing drastically. With the shift from desktop to mobile, advertisers are now focusing on developing their mobile advertising.
Programmatic advertising is used by most digital marketers in their campaigns due to its automated buying process. It can be used to get rid of most of the manual work and focus on creative work that is more important for the brands. It has also changed the way that advertisers go about their business by making it easier for them to target audiences with more precision and buy media space at a lower cost than ever before.
5. People Also Ask
People also ask is a type of feature that is used to provide additional information when someone asks a question. It lets you find out what other people are asking about the same topic or subject. As of now, this feature can only be found on mobile and desktop versions of Google Search.
This can be done in the form of questions and answers or by providing links to articles on the topic.
People also ask digital marketing trend is a popular google search term. It is a digital marketing tactic that has been adopted by many online marketers as it has proven to be effective in meeting the needs of the customers as well as the company. Google search trends can provide insight into what words and phrases are popular at any given time. Some people use this information to generate new content ideas while others use it for research purposes.
This section gives readers a look into what other people are also looking for with the same search topics.
People also ask questions about How to do SEO, where to learn Digital Marketing Practically and how they can use digital marketing concepts for their own business etc.
The People Also Ask feature is designed to answer the question “What else am I wondering about?” It provides answers to questions that are related to the one you are looking for. It can provide answers to questions such as “What is the best way to dry my hair?”
Conclusion
These trends may not be easy to implement but it’s mandatory to understand how they work and how it’s easy to make them work for your brand using digital marketing tools. In order to understand the trends at the implementation level, you need to understand the basics of digital marketing and then gradually move to an advanced level where you yourself would be working on live projects and real clients.
Eduvert offers a Practical Digital Marketing Course that will teach students the essentials of digital marketing. The course will take students step-by-step through the basics of search engine optimization, social media marketing, and conversion rate optimization. This course is designed for people who are looking to get a good grounding in the principles of digital marketing. It is appropriate for beginners as well as those with some experience in the field.
This hands-on course will provide students with the tools they need to get their business off the ground. They’ll learn how to identify their target audience and how to position themselves in front of potential customers.
Learners will gain valuable knowledge about what can be achieved through different forms of digital marketing and how to measure their success. They will also learn how to create a successful digital marketing strategy and maintain their online presence through social media networks like Facebook, Twitter or Instagram.
The modules will provide learners with an understanding of the basics to advance digital marketing and how it can be utilized to increase awareness, drive traffic, and generate leads. Learners will receive an overview of important terms, tools, skills and strategies for digital marketing. If you are unsure or in a deciding phase we would highly recommend you to fill up a form to Get a Free Demo Session that will give you a taste of digital marketing at a practical level.