It’s a lot happening in the digital domain. In fact it’s now safe to say that digital marketing has now gone main stream. So the rest of the world was basically stands still, the internet was on fire filled with pretty massive events social activism, and disruptive marketing
Facing the digital future is tough. With so many tools and techniques to choose from, and trends changing every day, it’s difficult to stay on top of everything.
It seems like the only solution is to hire a team of experts, but that takes time and money. Not to mention the risks involved with trusting a team of people with your business critical data and content. A lot of people struggle with understanding how to use trends in digital marketing to improve their business. It doesn’t take a genius to know that in order for your company to grow, you need to know what your customers want. That’s where trends in digital marketing come in. If you’re not using the latest and most effective trends, someone else will be.
We have compiled the top trends in digital marketing for 2021 that will help you get ahead of the game and create a lead on your competition. Before we have proceed I would strongly suggested you to Get a Free Digital Marketing Demo Session to make sure you understand what exactly and how to use these trends to get maximum benefit from it.
So, what’s coming in hot or getting even hotter in 2021. Well, that is exactly what I’m here to share today. So the following are digital marketing trends you don’t want to miss out, don’t miss out the last one.
1. Live Streaming
Live Streaming is a Digital Marketing Trends has come a long way from the traditional forms of marketing. It is now more popular than ever and in order to keep up with the changing times, businesses need to be using new strategies on how they market themselves.
YouTube is one of the most popular live streaming platforms that people are using for digital marketing. With YouTube Live, you can live stream videos from wherever you are and reach an audience in real time. You can create your own channel on YouTube and start streaming to your viewers right away!
Live streaming is a powerful tool to use for digital marketing. It provides brands with a chance to engage with their audience in real-time and create an emotional connection that can never be replicated.
- A good live stream will always have following components:
- A video of the person talking on camera
- A live chat module where viewers can ask questions or comment on what they are watching
Interactive polls so viewers can vote on what should happen next in the story
Live streaming has the potential to be a game-changing media focus for digital marketing.
The live streaming trend is very likely to grow. Social media channels like Facebook, Instagram, and Snapchat are all investing in live streaming and investing heavily in video content creators. With the advent of social media, broadcasting live has never been easier for anyone with an internet connection or mobile phone.
Source: 3playmedia.com
In fact, Live Video blew up in 2020 by 99% to be exact, yes you heard that right the live streaming industry The Video Live Streaming Industry Has Increased by 99% in 2020
Thanks to the global pandemic, mandated stay at home orders and social distancing regulations, people across the globe turned to video to stay connected and literally in no time at all, hopping on a zoom call became a new thing to say for work or for happy hours or for everything.
As the general population became comfortable with video other forms of video communication also started to become part of the norm like TikTok, Instagram Reels , FB live even twitter, YouTube and LinkedIn have option of live streaming now. Yes, it is safe to say that people love it and businesses are taking a note of these too, well the smart once are for sure. And this brings us to our 2nd trend. Short Videos.
2. Short Videos
It has been predicted that by 2022, 50% of the world’s population will be using video instead of text, and that 80% of internet users will interact with videos every day. This is because people are interested in engaging with content in a way that they can feel like they are part of it. Videos are a great way to do this as they allow for a more visual representation on how something works or what is happening on screen. These forms of video content are a new trend in the social media world.
TikTok
It is a social media app that has become so popular with teens because it allows them to create short videos with text, music, effects, filters, and other features. It also lets users share these short videos to various social media accounts like Twitter, Facebook, and Instagram and even businesses are leveraging it by creating a brand page as well as using influencer marketing for the same platform. Though it has been banned in India, a comeback of the same is predicted.
Instagram Reels
“Instagram Reels” are a new form of video advertising on Instagram. They consist of a series of short videos, usually 10 to 15 seconds in length that are then compiled into one video and uploaded to the user’s Instagram account that can be uploaded to Instagram Stories. The videos must be less than 15 seconds and the perfect Instagram Reel should make viewers want to click on the link in the first 10 seconds.
Reels are not just for marketing purposes, they can also be used for storytelling or highlighting products or services relevant to the customer. As a result, they can boost brand awareness and increase engagement with the target audience.
YouTube Shorts
YouTube Shorts are another form of video marketing that is becoming popular. They work similarly to Instagram Reels. These are maximum 5-minute videos that can only be uploaded to YouTube. They contain the same quality as short films on Netflix and have gained popularity over the past few years with YouTube’s growing audience.
With the emergence of new social media extended platforms like Instagram Reels, YouTube Shorts, Facebook Stories and TikTok, marketers have more room to express themselves creatively. Brands can use these new formats to connect with their audience in a personal way and provide more value.
These new social media platforms are quickly becoming the best way for brands to connect with their current customers as well as find new ones. They allow for visual storytelling which is a powerful tool that is necessary for any successful marketing campaign.
3. Featured Snippets
Google’s new feature snippets marketing practices. It is important to know what these snippets are, how they work, why they are important and how we can use them to our advantage when creating content for websites.
For many years Marketers who are trying to get their websites on the first position this year it will be more than the 1st Position on Google’s search engine it is known as ‘Position Zero’
As Feature Snippets appear before the actual search result on a page the feature snippet is considered a SERP (Search Engine Result Page) Zero Click Search. It’s simple, why would a user click on the link when the answer is already displayed and that is the reason it can impact your CTR (Click through Rate).
One of the best part is many feature snippets answer voice search queries as well as we know there is a significant rise in voice searches via Amazon’s Alexa, Google Assistance, Apple’s Siri etc.
Understand this, even many of the feature snippet be first thing user sees it’s not always necessary that your website should be first to rank it can be second third or even forth on the page what matters is relevant content and for what the user have asked and in a crisp form just like in bullet format or in a brief form whenever required and a well optimized website also plays a helping hand to get your content featured as a feature snippet.
4. Image SEO
Images and videos are among the most popular types of content on the internet. They are often used to increase the SEO ranking of a website and to provide more information about products or services.
Search engines use intricate algorithms to sort through the billions of images on the internet. By implementing SEO tips and tricks into your image or video you can increase your visibility on search engine results pages (SERPs).
The most effective way to get higher rankings is by having an optimized image file size so that it loads faster when someone visits your website. Other things that can help your images rank higher is by having a descriptive image file name, adding an ALT text tag, using the right caption, and adding keywords in your description.
New things have taken boost this year regarding SEO after Featured Snipped, We are able to see rise in image searches as user is searching similar images or links by uploading an reference image on Google reverse search engine, so the need of Image SEO have raised in the Digital Marketing Space. Optimized Images often lead to higher ranking.
There are multiple ways to optimize images for better ranking in SERP that we will be discussing in other blog. Now let’s move on to a Social Media Platform everyone is talking about which is Clubhouse.
5. Clubhouse
2020 is the year we can see new ways we communicate over the internet due to the pandemic. We have seen house parties on Zoom, Skype or even social media websites turned things around when we were trapped inside our home. Now it’s Clubhouse turn, It is a live forum. Clubhouse can be used for brand marketing can allow you to connect with your audience on a deeper, more personal level
Clubhouse is a voice based, Invite only social media app that enables you to enter different rooms to listen, participate or even host talks. You cannot save content on the platform as it’s all live. A host can invite and can host events and talks and share knowledge and opinion about a particular subject with unknown people as well.
How this app works?
- Explore thousands of interesting rooms
Eg. What is the scope of digital marketing?
Eg. Should I quit my job to become a YouTuber?
- Share your thoughts or just listen what other are sharing.
- Talk with amazing people.
Eg. Consider above these above questions, you could even get to interact with a digital marketer or even a youtuber who can be unknown to you and they could help you decide and makes decisions.
- Host your own room, Ask questions or Host a Room to share knowledge and listen to what others are thinking.
Why to use Clubhouse?
- Build a loyal and protective audience.
- Free to connect with exclusive network of audience and make a professional as well as personal connections you may not have access to.
- It shifts the focus from Visual content to Audio only format which is missing in social media and it makes clubhouse unique.
- Clubhouse is full of possibilities to grow your network, authority and knowledge.
So, these were top and latest trends in digital marketing space. Digital marketing is continuously evolving, and new approaches are being developed all the time. With the introduction of these new digital marketing trends and technologies, it has become necessary for businesses to keep up with the change.
Digital marketing is an ever-changing industry that is growing faster than ever. With new trends and technologies introduced each day, it’s more important than ever for businesses to keep up with the change. Digital marketing is a dynamic filed, it’s important to learn digital marketing to understand these trends and how you can use these to benefit your own brand or your client. Practical Digital Marketing Course provides overall insights and understanding of digital marketing from a granular level. Get a Free Demo Session to get a feel of what Practical Digital Marketing Course is all about.