Digital Marketing trends are revolving around two well-defined concepts one is general humanization, addressing real issues, and preparing exclusive content which will suit to individual and not the mass audience to get personalization. The second is technical as in optimization, structured campaign, and whatever goes in to enhance the on-page experience that your fulfilled customers don’t see. The world is becoming more and more digital, so it is no surprise that digital marketing trends are changing with it. One of the biggest changes in the industry is that there are fewer traditional ads and more videos, images, and social media posts.
In recent years, there has been a significant shift in the way brands connect to consumers. For example, TV commercials have been replaced by YouTube ads and Facebook marketing campaigns. The most successful digital marketers know how to use different types of social media platforms to their advantage – from Instagram to Snapchat – to create a unique messaging experience for each audience segment they engage with.
This trend will continue because people who are on social media and websites all day long are starting to make purchases based on what they see rather than what they read or hear about from
Trends in digital marketing are ever-changing and evolving. With the use of new technology and innovation, marketers can find new ways to connect with their customers. Some of the trends that have already emerged in digital marketing includes as follows.
- Personalization
- Marketing without email
- Mobile Marketing
- Content Marketing
- Social Media Marketing
If you are interested in Digital Marketing, whether you may be a digital marketer or an aspirant digital marketer in the making you should check the trends as it’s a necessity for working professionals even for students who want to make a future in digital marketing. It will give you a sound knowledge of trends changes and new features you will be able to make the most effective targeted and oriented campaigns for you or your company. It gives you a first-mover advantage as well.
Before you start understanding these trends, its recommended that you should have a strong understanding of the basic of digital marketing so that you can implement for you or your company. We recommend you attend our Free Session on the basics of digital marketing.
Read to the end of the Blog to understand these trends and how you can use them for you or your business.
Top Digital Marketing Latest Trends
Artificial Intelligence
It was a buzz that Artificial Intelligence will take away every aspect of our life, Little we did know that it already started.
One of the trends in digital marketing is the use of AI in marketing. One way marketers are using AI is by targeting the right audience. For example, Facebook’s new algorithm “is telling people what to watch and what to buy.
AI can help companies target their customers more effectively while also meeting their demands for less advertising. Trends in digital marketing depend on the audience. For example, marketers are starting to use more artificial intelligence and machine learning to analyze their customers’ behaviour and preferences online.
In 2017, Facebook was the most popular social media site, with 1.4 billion active users every day. The main reason Facebook is still popular is that they use this data to provide targeted ads for each user. And it has emerged more than a social media site.
Chatbots
Being a Part of Artificial Intelligence Chatbot deserves special attention as Chatbots are the new face of customer service departments. They provide several benefits that make them more attractive than their human counterparts. Chatbots are a way to have a customer service representative reply to your questions without the need for long wait times. These chatbots are interactive and provide a more personal experience for customers.
When a customer wants to book a dinner reservation, they can chat with the restaurant’s chatbot and get an immediate answer about when tables will be available for booking. Chatbots are also able to take care of simple requests like updating your address on an account and sending you information about your past purchases.
One popular chatbot is Microsoft’s Tay bot. It was programmed to learn from interactions and grow in intelligence with each interaction, but because it was programmed to learn from the public, it quickly became offensive and racist. Jokes apart but Engaging in conversations through chatbots is an increasingly popular way to interact with a company or organization.
Chatbots are a form of artificial intelligence that can hold conversations with humans. These bots are programmed to answer simple questions and provide information on various topics. Chatbots are used for a variety of purposes such as customer service, marketing, research, and education.
Chatbots have been around for decades but they weren’t so widespread until the introduction of instant messaging platforms such as WhatsApp, Facebook Messenger, Slack, Kik among others. They have been used in various industries including travel, finance, and telecommunications among others.
Influencer Marketing
Influencer marketing is now a standard marketing strategy in the advertising industry. It’s all about partnering with influential people in your target market and giving them incentives to promote your product.
Influencer marketing is a type of marketing where brands work with influencers to promote their products or services, according to its definition. Different studies and researches have shown that this type of marketing works well when used as a complement to other strategies like paid ads.
There are many types of influencers, such as celebrities, bloggers, and social media stars. The idea behind using these types of influencers is that they have large audiences which makes them influential for any given brand. These individuals are considered more credible than other types of marketers because they present themselves in their unique way on social media and blogs. They also provide information about the products or services that they use themselves, which make them reliable sources of information for potential customers
The main benefit of influencer marketing is that it can reach a highly targeted audience. Influencers can increase awareness of your brand by speaking to their audiences on social media, blogging about you, or posting photos on Instagram.
Influencer marketing strategies are important for companies because they can help them get exposure quickly and cost-effectively.
Video Marketing
Video is becoming more and more popular as a form of marketing. The use of video in marketing strategies has been on the rise for the past few years. Video marketing is a powerful way to promote your business or product. Videos are a perfect way to engage customers in a more personal way than other types of marketing.
It’s an excellent way to convey a message and can be used to promote both your work and your personality. It’s also an effective way to communicate with your audience because it allows viewers to see you, hear you speak, and watch you in action.
Video marketing can help with branding by establishing trust. It can also help with sales because videos allow you to showcase products in a better light than text or pictures alone might allow.
YouTube is the 2nd largest search engine in the world, and 80% of people say that they would watch video content if it came up on their feeds. Video marketing isn’t just about branding and advertising, it’s also about customer engagement, building relationships with customers, and driving conversion rates.
Video marketing is the future of marketing. It saves time and money when compared to more traditional methods. It is a powerful tool that helps to promote brands, products, and services.
The use of video marketing is growing day by day. Companies are accepting the fact that video marketing is an effective and efficient way to communicate with customers and potential customers.
According to the research
· 72% of businesses say videos have improved their conversion rate
· 70% of consumers say they have shared brands video
· 52% of consumers say that watching product videos makes them more confident in online purchase decisions
· Video content is 50 times more likely to drive users than plain text.
For the fact: If your Website has a video on a certain page. It’s almost 50 times more likely that SERP, here google result page will bring organic results as compared to normal or plain text. You will wonder why does this happen? Because People find video content attractive, fascinating or you can say it’s delightful for the use instead of plain text. That is why google brings up such types of sites on top results.
Automated Email Marketing
Emails have always been the most reliable channel of digital marketing. On top of Scheduling and Setting up Automation to avoid any hassle of reaching out to a potential customer. Personalization has also played an important role.
Automated email marketing allows you to cut down on time. Instead of constantly having to send emails, you can automate the process and set up specific times for your emails to go out. This will save a lot of time and result in more efficient marketing campaigns.
Automated Email Marketing is a great way to improve the effectiveness of marketing campaigns by taking care of the delivery and timing aspects. It reduces the time taken for setup, creation, and deployment.
The benefits of automation are clear. It can take care of the delivery and timing aspects which are time-consuming and time-sensitive. Optimizing campaigns is much easier with automation because it can be set up in advance, created at scale, and deployed without any manual input.
With the help of automated email marketing, you can set up a system where you send them automatically to your customers.
Automated email marketing is a great way for businesses to maintain their current customers and also reach out to new potential customers. Making your customer feel special is crucial for every business out there. Personalized Email does that and gives customers an experience.
How Can You Keep Up with These Digital Marketing Trends?
Digital Marketing is a dynamic field and one has to be updated with every trend that comes which can change how marketing can be done. It is now every year we can see new trends and practices to us as digital marketers can communicate our product or services to the targeted audience.
Keeping up with these trends helps a digital marketer stay in the game for a longer time as far as he is updating his knowledge and sharpening his skills at a practical level to stay relevant in the industry and deliver the best value to the client or for their own company/business as digital marketing opens door to freelancing as well.
One way to achieve all the above said is to opt for a Professional Digital Marketing Course which will equip one with current industry knowledge and skills. There are many other top trends of Digital Marketing that we will be discussing in the next blog Top & Latest Digital Marketing Trends in 2021 (Part 2).