Every online marketer understands the importance of analytics in understanding why visitors behave the way they do. You won’t know how to improve your website until you closely observe how users interact with it. It’s completely free, widely available, and extremely popular. However, Google Analytics can be difficult to use and intrusive. You must send over reams of data to one of the world’s largest corporations. If you don’t like the fact that Google has access to all of your data and you need more features of web analytics training, you might look for Google Analytics alternatives.
SE Ranking – SE Ranking is an all-in-one marketing tool that provides a detailed examination of your website. The application allows you to see who is visiting your site, where they are coming from, and track your website’s and competitors’ most significant metrics. SE Ranking has several important capabilities, including the ability to generate thorough analytics reports, monitor your backlink profile, analyse your website ranks, integrate Google Analytics, analyse competitors, monitor social media activity, and pay for web analytics.
The application allows you to create better websites web analytics tools while also providing data to your clients about their own. It also features a very simple and simplified design that makes data easy to interpret. The application includes graphs and diagrams for a variety of information kinds that are easy to understand for visual learners.
Matomo – Matomo is a terrific alternative that has many of the same features and googles analytics alternatives additional options while also protecting your data and customers’ privacy. You’ll need to install the program on your server, which can be located anywhere in the world, and you’ll have complete control over your data. Without any outside influence, you will know where your data is stored and what is happening to it. Matomo has a configurable dashboard, form statistics, A/B testing, heat maps, tag management, session recordings, and many more useful features.
Finteza – Finteza is a sophisticated web analytics tool that aids in the tracking and analysis of website traffic, as well as the creation of effective conversion funnels, landing pages, and advertising campaigns. The tool offers a wealth of information, including bounce rates, top-performing web pages, traffic from specific sources, conversions, devices, and software utilized, and demographic and social data. Finteza contains a multi-step traffic quality measuring process that incorporates advanced botnet analysis, google analytics alternatives. user behaviour analysis, precise tracking technology, and accounting algorithms to detect 12 different forms of low-quality traffic from each channel in real-time. Finteza’s best feature is its ability to create and evaluate funnels for everyone who converts on your website, providing a clear view of your customers’ conversion path.
Woopra – Woopra offers a lovely web dashboard with numerous analytical features web analytics tools to help you see what is happening immediately on your website. The tool shows you the number and reading of visitors online. I like the behavioural profile for every customer and individual user created by the software. This information may be important for your online company. Woopra offers many interesting features such as categories tracked, commentaries, blog authors, personalized tagging, advanced segmentation, real-time statistics, advanced reports, and a live chat feature. “Woopra is best able to store every website and customer history to follow the entire process,” says Mark Roman. ‘Therefore, at the beginning of the customer experience journey, we can monitor all possible problems and create stable customer contacts’.
Chartbeat – Chartbeat is a superb intelligence solution that displays desktop and mobile user data, streams, top pages, web analytics tools Twitter links, server loads, and more. The scroll-mapping tool also allows visitors to see how they connect to their content and why they are in the first place on your site. Chartbeat provides a detailed view of content performance, editorial KPIs, and analysis of video content. You can make complex analyses for your website and customers using a customized reporting tool and report repeatedly via your email.
Web analytics focuses on website metrics like website sessions, average time on page, and bounce rate to paint a picture of the customer journey via the website. After analysing the web data, key insights can be drawn from reports which can have a direct effect on digital marketing plans.
You can join Professional Digital Marketing Course and learn the art of Web Analytics, also get in-depth knowledge of SEO.