Digital marketing has been around for a while and the hype and need for it doesn’t seem to be dying down any soon. If anything, people have only gotten more curious about its prospects, criteria, and everything else surrounding the field. Since it is still a developing field, it is understandable to have doubts about it but don’t worry.
Few reasons why digital marketing is a promising career option:
- It has brought about drastic changes in traditional marketing
The initial (traditional) set of marketing methods was limited to door to door and mouth publicity. Previously the marketers used physical manpower to promote their products. But now with the changing times, people want everything to be as convenient as possible. Fulfilling the needs of the customers is the highest priority of every business so the trend of digital marketing took off a few years back and now that even the smallest of things can be found on the internet, people and marketers are very much loving this digital marketing trend.
An example: Earlier, marketing for real estate was mostly with the help of print media or banners. But now, all the real estate giants are preferring digital platforms to market their appealing homes to their customers which is why making their content engaging is now their mantra to succeed. If people are able to get the actual pictures of the product, then they would be more inclined to make a purchase. In this way, we all can see the difference in how traditional marketing has seen a drastic change and has been taken over completely by online marketing, that’s why its of of the reason you should start your career in digital marketing.
- Digital is the new name
Everyone in the country is preferring digital marketing over everything else, including the start-ups launching their business via digital marketing. This platform eases the process of every business as the company wouldn’t necessarily have to deploy the manpower to go physically into the market and promote the product.
It offers a wide range of beneficial, powerful and contemporary tools and mediums of marketing. Every type of product and service is now opting for the various available digital marketing platforms because they know that this has been proven and tested before. From tech giants to hoteliers, everyone is working on digital platforms.
It is not that the business owners are always promoting their products. They try to keep their audience hooked through various means. Even a small scale hotelier for instance can make optimum use of this tool. They can choose the right digital marketing agency to reach out to a bigger crowd of people. This doesn’t necessarily have to be by informing the audience about their product, but instead, they can post some engaging content that would interest the viewers and draw more customers proving that these kinds of strategies are also working a lot for marketers these days.
- Government’s “Digital India” initiative backs up
In order to transform the entire working of public services with the use of information technology, the Government of India has launched the Digital India programme with the objective to transform India into a digitally empowered country with a growing economy. With the universal nature and power of the internet, opportunities are not only available in metro cities but also in small towns. The government has also made its share of contribution by coming up with the application for Employment programs. It is safe to say that everything is going digital these days.
- Government’s success in the digital marketplace
The government’s e-marketplace is also seeing a positive and significant rise in its analytical graphs. All the registrations have gone up with minor fluctuations that happen in every place. People in India are getting familiarized with the technology slowly and it might take some time to get acquainted with it, which means that if the government is also lending a helping hand, then don’t let it go to waste. The government is coming up with many projects under the Digital India initiative to support and take forward the youths of the country.
- Reaching global markets
Today, it is said that “Being Digital is Being Global” and this is the ultimate truth. Through digital platforms like Twitter, Instagram, Facebook, and LinkedIn, one can reach an audience in any corner of the world. The reach of these platforms is so huge that you can connect with almost everyone around the world now.
In fact, you don’t even really need to cater to the audience of the country you reside in as long as you can keep them hooked to your brand. In India, many people are doing business whose target audience is solely the USA. So anything is possible through social media. A lot of companies based in the USA also prefer the digital marketing services offered by Indian agencies to plan out their social media campaigns. In other words, a lot has been happening in India’s digital marketing space. It has been growing for some time now and safe to say that it won’t stop anytime soon.
- Institutions coming up with Digital Marketing courses
Many institutions are nowadays introducing degree courses in the field of digital marketing that would focus on providing a practical approach. The academic courses are residential and online both. Even many agencies now have their digital marketing institute where they offer digital marketing courses to prospective students. It is as simple as the fact that when there is demand for something, there must be a proper for the same. The demand for digital marketing is never-ending at the moment and those who cracked that code are the ones coming up with ideas to train the students and take this even further
- Small towns getting digitally equipped
Metros are already a part of the digital economy but now that the scope of digital marketing is wide and constantly increasing, the towns and cities are also getting connected through digital mediums. If you have the interest and liking for it, then going for a best digital marketing course just might be the right next step for you.
Many startups that are getting launched in small cities are attracting a global audience through social media. A very familiar example of this is the online portal called ScoopWhoop, which started in August 2013 in Delhi. The way they wrote their content and posted it on social media gave them the push they needed overnight. Everyone in the country is a fan of the content that this web portal comes up with. They are completely owning the social media game today with more than 15,000 likes on each post, going up to 60,000 likes at times.
- Affordable
Comparing it with other marketing platforms, digital marketing is one of the most affordable media to promote a product. Gone are the days when one was spending thousands and lakhs n get the ad printed in the newspaper. With digital media, it has become so easy. If you are a real estate company, you can use social media to promote your new project by reaching thousands of people in one go.
Many industries and new start-ups are heavily investing in digital marketing activities. They are in need of people who can create and implement digital marketing strategies to suit their specific needs. Hiring a digital marketing company is one of the most convenient and effective solutions available.
- Higher engagement rate
Since people are nowadays using social media for almost everything, the engagement rate is bound to be higher. People need quality content for updating themselves and getting entertained so it is the responsibility of the digital marketers to come up with new content that engages the audience.
The online food delivery service provider, Swiggy, keeps its audience engaged all the time by posting creative content on its Facebook page. Their page consists of posts all about food which can easily be monotonous, but they make it so creative that one cannot scroll past it without hitting the like button. So the bottom line is, that if you are creative, you will be a big hit on the digital platform.
- Growth in the number of internet users
People using the internet in 2015 was 259 million which go up to 331 million in 2017. It has been predicted that the number of internet users is to get doubled by 2022 and the factor responsible for this is the rate at which the country is growing in every possible aspect. In the coming years, people will be unknowingly yet heavily dependent on the internet
- Increased digital classifieds market revenue
It had also been predicted that the revenue generated from digital classifieds was going to be five times more than it was in 2015 in the financial year of 2020 with the highest revenue prediction of around ₹23 billion.
All the revenues nearly doubled in the field of digital marketing by 2020. Therefore, to put yourself in the driving seat, all Indian businesses have to be well-worse with digital marketing in order to represent the country in the global marketplace. Not just businesses but also the candidates looking for a career opportunity in this field can find a multitude of job opportunities in almost all the cities.
The scope is wider when it comes to digital marketing as it will undoubtedly remain the most powerful way of marketing even in the future, but as the dynamics of digital marketing are changing every day. A digital marketer has to be agile, smart, alert, and adapt to the latest changes. Even if you are one of the people who gets annoyed by everything being digitalized, there is no denying that things have become a lot more convenient. A digital marketer will have to anticipate changes and implement them way earlier than the change actually happens so take advantage of it.
Be it for acquiring a new skill or a career path, you can easily say that the digital marketing field has a lot to offer and will undoubtedly continue to grow for a very long time. So as far as the viability of digital marketing goes, it is here to stay for a while, and as time passes by, it will only grow, further increasing the need for a workforce making it an ever-needed career opportunity. That is the reason it there is a tremendous growth in digital marketing service industry as well people’s willingness to learn digital marketing has also grown.
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